The wit is of the arch, ultra-sophistiqué, ironic variety: the book is beautifully illustrated, designed, and produced in a glossy red, white, and blue; and, although there is some information about country living in France sprinkled in, it is quite Paris-centric. All of this, of course, is typically, and quintessentially, very French.
In the book, the two authors divide the French population into “tribes,” describing how each of those groups live their best French lives.
Each of the tribes is described in terms of their fashion, habits, attitudes, and accouterments, and their likes and dislikes about a host of things. For example, a section in each chapter called “I’d Rather Die Than…” details the things that horrify them.